... a winery can crank out very small production custom labeled wine. Yea, I know there are many wineries...

... this qualifies as a wine marketing disaster. It also illustrates the power and reach of wine ... Joel from Wine Life Today and Vivi’s Wine Journal who spread the news further. Yesterday Tom Wark ... . Now the entire wine blogisphere knows the story and I’m sure others will post more about...

Hugh Macleod continues to astound me with his cutting edge wine marketing ideas. Excellent, inspiring reading. Oh, I’ll feature an interview with Hugh and Jason from Stormhoek on a podcast in the next few days; sorry for the delay, guys...

wine overtook beer as the adult beverage of choice. Then this year beer stormed back to regain its crown. In a recent article in the Press Democrat , a marketing expert gives his theory for beer’s resurgence and lays out why wine’s “free ride” may be over. Beer companies lost market share to wine ... of how they are going after consumers,” he said. That’s important for the wine industry because...

... the Stormhoek brand. I think we are witnessing the future of wine marketing here. In her inaugural post, Gia ... African winery . So today I was again pleased to see them further expand their online marketing efforts ... does she know about wine, you might be wondering? From her first post on the Stormhoek blog it would appear not much more than the majority of wine consumers. This is what I think this is brilliant...

In the latest example that the wine industry - particularly in France - is grasping at straws, enter the Bordeaux Business School “Wine MBA” program . While I support higher education in the industry, all this appears to be is another way for a school to market their MBA program with a wine spin. As a wine marketer and MBA, I found the following quote interesting: “The French wine industry has...

... into the Sebastiani wine company. Unlike the very scripted and sometimes wooden delivery of their off-and-on audio ... as can be expected from wine executives and their winemaker. This makes the Don Sebastiani & Sons Films video podcast the new standard bearer for the wine genre from my perspective. Subscribe here...

Source: Information Week   Search Sophistication To Drive Online Sales, Marketing Marketers can ... of search campaigns designed to monitor the growth of paid search advertising. The company is a marketing ... for budgeting and marketing costs, marketers can combine their first and second quarter budgets ... knowledge and sophistication in search engine marketing, according to the forecast . Increased...

It would seem that my distinction as the only wine blogger to make the move into the wine industry is not unprecedented as Jeff from the excellent blog Good Grape Wine Company has just started a gig ... who wants to sell more wine direct to consumer using the internet, drop me a line . I’m also looking for another tech marketing job in Minneapolis, but hoping I might be able to string together enough...

America’s Unified Wine & Grape Symposium Brings the International Wine Community Together Unified Wine & Grape Symposium 2007 In January 2007, wine and grape industry professionals from around ... to remain competitive. The 2007 Unified Wine & Grape Symposium, taking place at the Sacramento ... session topics include: 10 Things You Need to Know to Sell More Wine This Decade, which translates...