Today's story isn't here. It's at Liquor Snob... because it is not about Scotch...

Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch Whisky Brand J&B . The UK drinks giant said today (March 21, 2007) that the campaign will be launched in over 20 markets over the next 12 months. Diageo is looking to position J&B as a "party whisky brand" and at the centre of the campaign will be "the ultimate party symbol", the mirror ball, the company said...

... and reviewing more such as: the tasty Juniper Green Gin , Highland Harvest Organic Grain Whiskey made...

In addition to drafting a definition of vodka, the European Union released tighter rules on the production and labeling of whiskey this week. The rules state that whiskey cannot be flavored or sweetened, and reiterates a WTO ruling that protects Scotch whiskey as a place name. Whiskey and other spirits, including vodka, were defined by the EU in 1989 but the rules were often hard to interpret...

Malt Advocate magazine's WhiskyFest, which has been running annually for years in New York and Chicago, makes its debut in San Francisco on Tuesday. It's a one-stop whisk(e)y workshop, with lectures, tastings of more than 250 Scotch, Irish, Canadian...

Malt Advocate magazine's WhiskyFest, which has been running annually for years in New York and Chicago, makes its debut in San Francisco on Tuesday. It's a one-stop whisk(e)y workshop, with lectures, tastings of more than 250 Scotch, Irish, Canadian...

Charbay is at it again, releasing a new Alambic Charentais Pot Distilled Whiskey , the second in its special collectors' series...

... products,’ such as premium scotch whiskey, earlier than usual,” said Ivan Menezes, president of Diageo ... ’s is currently the world’s third largest Scotch whiskey brand by volume and second by value. Beam Global has ... We’ve been hearing a lot about Scotch lately as companies like Beam Global and Pernod look ... , sales of Scotch were down 0.2% in the 52 weeks to January 13. Countries like China and India have...

Personally, I prefer the smoother taste of Irish whiskey to Scotch, but I have been known to make ... On Tuesday June 27th at the National Club , Vintages is holding a single-malt scotch taste & buy event. They're kicking off with Veuve Clicquot Vintage Réserve Brut Champagne, then Scotch expert Evan Thomson Cattanach will lead a nosing of the following single malts: Banff 21 Years Old...

... into the Scottish whiskey industry. It’s widely known that Vijay (a member of the Indian parliament) strongly opposes the fact that Indian spirits made from molasses are not labeled “whiskey” in the EU. As a sort of payback, Vijay has opposed the Scotch Whiskey Association’s effort to reduce the insanely high ... the Scottish whiskey market by drafting Vijay into their ranks. Only time will tell...