Smutch is a hard act to follow, so I thought I would just play off his point of Customer Retention. After some number crunching, I came up with the following picture. It's not as pretty as one ... aggregate customer sales data for the year ending June 2006. Then I grouped the customers ... " to get a loyal customer. -- Patrick Angeles, VP of Technology...

During my leisurely Sunday morning coffee and New York Times ritual this past weekend, I found myself a bit dismayed at an article suggesting that the 100-point wine rating system is antiquated, flawed, and should be changed. To me, the take homes of the article were the following: - A ...

customer’s names when they call and we’re unable to answer. For instance, if I were to call I’d...

Che cosa è la Customer Engagement? Riporto qui di seguito 3 pensieri scritti da Huge MacLeod : Al giorno d’oggi gran parte delle aziende vinicole fanno cativa CE . La maggior parte dei produttori di vino non vuole conversare con i propri consumatori, i produttori vogliono soltanto dire a tutti quanto sono ‘grandi’. In altre parole, vogliono mettere l’immagine della loro cantina o del loro...

2004 Casal dos Prazeres Douro Xara - Portugal, Douro (9/26/2006)Deep reddish color, with marroon tinge. Nose shows some violet that gives way to blackberry, smoke and light minerals. In the mouth the tannins are strong with a rich medium acidity. Dried out and showing only simple fruit the nose really ...

2003 Quinta do Carrasqueiro Douro - Portugal, Douro (9/26/2006)12.5% alcohol - Touriga Nacional, Touriga Franca, Tinta Roriz, Tinta BarrocaDeep marroonish and very dark. On the nose wet slate, earth, leather, and white peppers, with black cherry and anise showing as it opens up. Strong acidity with medium weight tannins. The ...

At Inertia we diligently advocate customer intimacy—knowing who you sell to. A good idea ... . This knowledge of your customers can result in even more targeted marketing and better customer service, both of which can be converted to sales and customer retention. In this post I also want to tip ... and behaviorally distinct types, or “segments,” to help Fortune 500 marketers learn about customer likes...

... the Christmas rush.  One place Megan and I never imagined we would receive actual rude customer service ... treated poorly.  Customer service is an amazing thing – in one foul swoop it can turn a winery you ... do a quick tasting,” poured the first wine and bellowed “it will be $3 per person to taste.” We ... to you, but I’ve already poured the first wine, and it will be $3 per person.”   Luckily we were...

.  The average order is 3 bottles.  So multiply your SRP times 3 time 8 and you will arrive at your estimated ... list of 500.  In general we find that customer databases have approximately 35% of the list inactive ... of 325 customer and only 20% of those will translate into orders in a year.  That equates to 65 ... % of orders you receive you need to really reward and engage with that limited customer set and find ways...

... they don’t have the time to investigate what their customer trends are. Access to your sales data ... more efficient and productive so that you may better understand your customer base and their purchase ... purchases, phone orders, special event ticket sales, etc.. This will help you identify a customer’s true preference and history. For example: A customer could be a member of a Reds Only wine club, but has...