Bullas is the youngest of the Murcian denominations although it is an old growing area. The vines are spread over a very large area running down from the region's sierras, bordering on to Andalucía in the west, towards the Mediterranean plains, and the red and rosé wines made from their grapes have a distinctive character acquired from the Monastrell grape grown in its southernmost territory but nonetheless with a cool, sierra-influenced climate.

The granting of DO status later in the day than the other Murcian growing areas has encouraged the search for quality through experimental planting of new varieties for red, rosé and white wines vinified in new wine-making equipment. Harvests have risen considerably in the last five years and export began in 1999. This is an area of great promise for the future.